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Segmentation and targeting
Lotenberg, Lynne Doner; Schechter, Carol; Strand, John - In: The SAGE handbook of social marketing, (pp. 125-135). 2011
Persistent link: https://www.econbiz.de/10009380687
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Customer analysis for lube oil marketing strategies : a data mining approach
Chen, Quan; Zhang, Ling Ling; Li, Jun; Wang, Li; Shi, Yong - In: China's reality and global vision : management research …, (pp. 269-285). 2012
Persistent link: https://www.econbiz.de/10009507866
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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Gender Marketing
Knörzer, Carina; Rennhak, Carsten - 2010
ihre Märkte durch verschiedene Arten der Marktsegmentierung in immer kleinere und spezifischere Segmente auf. Dabei wird …
Persistent link: https://www.econbiz.de/10009521352
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Marketing für Best Ager
Nufer, Gerd; Oexle, Sandra - 2010
Zielgruppe werden Möglichkeiten zur Marktsegmentierung beleuchtet und Gestaltungsempfehlungen für einen zielgruppengerechten …
Persistent link: https://www.econbiz.de/10009521356
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Marketing to senior citizens : challenges and opportunities
Meiners, Norbert H.; Seeberger, Bernd - In: The journal of social, political, and economic studies 35 (2010) 3, pp. 293-328
Persistent link: https://www.econbiz.de/10009302196
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Market segmentation and the impact of online media
Shaw, Alan - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10009308823
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Using a 360° view of customers for segmentation
Khandelwal, Sushant; Mathias, Ashwin - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 215-220
Persistent link: https://www.econbiz.de/10009308831
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Service quality, size, and performance of audit firms : consideration of market segments and business strategies
Yang, Yi-Fang; Yang, Lee-Wen; Lee, Min-Ning - In: The international journal of business and finance … 9 (2015) 4, pp. 51-66
Persistent link: https://www.econbiz.de/10011285362