Marketing to senior citizens : challenges and opportunities
Norbert H. Meiners; Bernd Seeberger
| Year of publication: |
2010
|
|---|---|
| Authors: | Meiners, Norbert H. ; Seeberger, Bernd |
| Published in: |
The journal of social, political, and economic studies. - Washington, DC : The Council for Social and Economic Studies, ISSN 0278-839X, ZDB-ID 865746-4. - Vol. 35.2010, 3, p. 293-328
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| Subject: | Marketingmanagement | Marketing management | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Alternde Bevölkerung | Aging population | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302196