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Advertising effects
31
Werbewirkung
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Consumer behaviour
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Advertising
20
Internet marketing
20
Online-Marketing
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Werbung
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disclosure
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Reijmersdal, Eva A. van
41
Boerman, Sophie C.
19
Rozendaal, Esther
15
Buijzen, Moniek
11
van Reijmersdal, Eva A.
10
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Smit, Edith G.
7
van Reijmersdal, Eva
6
Smit, Edith
5
Berlo, Zeph M. C. van
4
Smink, Anne R.
3
Antheunis, Marjolijn L.
2
Cauberghe, Veroline
2
Dekker, Kim
2
Eisend, Martin
2
Hudders, Liselot
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Janssen, Loes
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Kim, Eunah
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Müller, Céline M.
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Opree, Suzanna J.
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Segijn, Claire M.
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Smit, Edith G
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Tutaj, Karolina
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Vanwesenbeeck, Ini
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Dima, Alexandra L.
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International journal of advertising : the quarterly review of marketing communications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
2
Psychology & marketing
2
Young Consumers
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Affairs
1
Journal of Consumer Behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Marketing intelligence & planning
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
51
OLC EcoSci
12
Other ZBW resources
5
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
2
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
3
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
Saved in:
6
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
9
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
10
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
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