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Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics

Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324

Persistent link: https://www.econbiz.de/10009759787

Ties with government, strategic capability, and organizational ambidexterity : evidence from China's information communication technology industry

Yu, Xiaoyu; Chen, Yi; Bang, Nguyen; Zhang, Wenhong - In: Information technology and management 15 (2014) 2, pp. 81-98

Persistent link: https://www.econbiz.de/10010380597

Are you providing the "right" customer experience? : the case of Banca Popolare di Bari

Klaus, Philipp; Gorgoglione, Michele; Buonamassa, Daniela; … - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 506-528

Persistent link: https://www.econbiz.de/10010200806

Ethical and social marketing in Asia : incorporating fairness management

Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

Persistent link: https://www.econbiz.de/10011434074

A review of the uses of corporate reputation : different perspectives and definitions

Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288

Persistent link: https://www.econbiz.de/10011438100

Competition vs. collaboration in the generation and adoption of a sequence of new technologies : a game theory approach

Li, Mo; Bang, Nguyen; Yu, Xiaoyu - In: Technology analysis & strategic management 28 (2016) 3, pp. 348-379

Persistent link: https://www.econbiz.de/10011438215

As time goes by ... maintaining longitudinal satisfaction : a perspective of hedonic adaptation

Ying, Yu; Jing, Fengjie; Bang, Nguyen; Chen, Junsong - In: The journal of services marketing 30 (2016) 1, pp. 63-74

Persistent link: https://www.econbiz.de/10011445623

HR practice, organisational commitment & citizenship behaviour : a study of primary school teachers in Taiwan

Chang, Kirk; Bang, Nguyen; Cheng, Kuo-Tai; Kuo, Chien-Chih - In: Employee relations 38 (2016) 6, pp. 907-926

Persistent link: https://www.econbiz.de/10011553537

What's in a university logo? : building commitment in higher education

Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10011459513

Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK

Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173

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