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Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers

Chen, Cheng-Hao; Bang, Nguyen; Klaus, Philipp; Wu, Meng-Shan - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 953-970

Persistent link: https://www.econbiz.de/10011409846

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93

Persistent link: https://www.econbiz.de/10011387992

Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

Persistent link: https://www.econbiz.de/10012798182

Corporate social responsibility and employee volunteerism : a broad overview of CSR through volunteerism

Pradhan, Sudeepta; Bashir, Makhmoor; Roy, Sanjit; Bang, … - In: Sustainable branding : ethical, social, and …, (pp. 99-112). 2021

Persistent link: https://www.econbiz.de/10012546406

Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model

Ezlika Ghazali; Mutum, Dilip S.; Waqas, Muhammad; Bang, … - In: International journal of hospitality management 101 (2022), pp. 1-9

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Strategic brand management in higher education

Nguyen, Bang (ed.); Melewar, T. C. (ed.); … - 2019

Introduction to strategic brand management in higher education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown -- PART I: Strategy -- Co-creating brand identity: The case of UK higher education / Julie Robson, Sanjit Kumar Roy, Chris Chapleo and Hsiao Sophie Yang -- Organisational culture in...

Persistent link: https://www.econbiz.de/10013180311

A framework of brand likeability : an exploratory study of likeability in firm-level brands

Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390

Persistent link: https://www.econbiz.de/10009776269

Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector

Klaus, Philipp; Bang, Nguyen - In: Journal of strategic marketing 21 (2013) 5, pp. 429-442

Persistent link: https://www.econbiz.de/10009781100

The brand likeability effect : can firms make themselves more likeable?

Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of general management 38 (2012/13) 3, pp. 25-50

Persistent link: https://www.econbiz.de/10009781368

Auswirkungen der Covid-19-Pandemie auf die Zwischenberichterstatung und die Ertragslage : eine Analyse für das Jahr 2020 in den Branchen "Automobilindustrie", "Handel und Konsum",...

Sopp, Karina; Nguyen, Bang - In: WPg : Kompetenz schafft Vertrauen 74 (2021) 7, pp. 436-445

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