Zenker, Sebastian; Braun, Erik - In: Journal of Place Management and Development 10 (2017) 3, pp. 270-287
Purpose City branding has gained popularity as governance strategy. However, the academic underpinning is still poor …, and city branding needs a more critical conceptualization, as well as more complex management systems. This paper … challenges the use of a “one size fits all” city brand, which is still common practice in many places. The paper proposes that …
