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Dynamic use diffusion model in a cross-national context : a comparative study of the United States, Sweden and India
Shih, Eric; Venkatesh, Alladi; Chen, Steven; Kruse, Erik - In: The journal of product innovation management : an … 30 (2013) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10009703670
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Produktgenerationen und -vorankündigungen : Erfolgskomponente Zeitmanagement
Ebertin, Cornelia - 2013
Persistent link: https://www.econbiz.de/10010222472
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Produktvorankündigungen als Marketinginstrument : eine Untersuchung aus Kapitalmarktperspektive
Krüger, Thomas - 2014
Persistent link: https://www.econbiz.de/10010380744
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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Technology and Innovation for Marketing
Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019
Persistent link: https://www.econbiz.de/10013180467
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Technology and innovation for marketing
Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019 - First published
-driven forms of marketing -- Final thoughts …
Persistent link: https://www.econbiz.de/10011840692
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The new production of users : changing innovation collectives and involvement strategies
Hyysalo, Sampsa (ed.); Jensen, Torben Elgaard (ed.);  … - 2016
information system / Line Melby and Pieter Toussaint -- Users, non-users and "resistance" to pharmaceuticals / Kate Weiner and …
Persistent link: https://www.econbiz.de/10011474348
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Die latenten Moderatoren im Preis- und Qualitätsbewertungsprozess bei Neuprodukten auf dem Lebensmittelmarkt
Lemmerer, Andreas - 2015
Persistent link: https://www.econbiz.de/10011428872