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Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
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Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Sheikh, Sana-ur-Rehman; Beise-Zee, Rian - In: Asian journal of business ethics : AJBE 4 (2015) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10011538406
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa; Panda, Rajesh - In: Journal of customer behaviour 19 (2020) 1, pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju; Kim, Jihye - In: International review on public and non-profit marketing 17 (2020) 3, pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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To trust or not to trust? : consumer responses to cause-related marketing
Iscioglu, Tutku Eker; Borak, Eser - In: Journal of international food & agribusiness marketing 32 (2020) 2, pp. 97-122
Persistent link: https://www.econbiz.de/10012259218
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Consideration of ethical attributes along the consumer decision-making journey
Schamp, Christina; Heitmann, Mark; Katzenstein, Robin - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 328-348
Persistent link: https://www.econbiz.de/10012022586
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling; Zhu, Yunxia; Jiang, Ruochen - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 439-454
Persistent link: https://www.econbiz.de/10012017541