Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Year of publication: |
December 2015
|
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Authors: | Sheikh, Sana-ur-Rehman ; Beise-Zee, Rian |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer, ISSN 2210-6723, ZDB-ID 2659479-1. - Vol. 4.2015, 2, p. 131-146
|
Subject: | Corporate social responsibility | Customer attitude | Religiosity measures | Cause-related marketing | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Wahrnehmung | Perception | Islam | Beziehungsmarketing | Relationship marketing |
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