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Positioning multicountry brands : the impact of variation in cultural values and competitive set

Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931

Persistent link: https://www.econbiz.de/10011784993

Brand association in jewellery segment : scale development and validation

Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323

Persistent link: https://www.econbiz.de/10012504992

Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs

Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009

Persistent link: https://www.econbiz.de/10003785277

Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs

Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010

Persistent link: https://www.econbiz.de/10003924374

Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs

Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001

Persistent link: https://www.econbiz.de/10001624166

The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention

Tri Minh Ha - In: Cogent business & management 8 (2021) 1, pp. 1-19

, including scarcity, uniqueness and self-expression, on social and economic values, brand trust and purchase intention. Our work …-expression and social value relationship. Additionally, social and economic values are confirmed to be significantly related to brand … trust and purchase intention, although not between brand trust and purchase intention. Finally, our study offers theoretical …

Persistent link: https://www.econbiz.de/10012642479