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New product development and co-creation : a service-dominant logic approach

Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121

Persistent link: https://www.econbiz.de/10013255683

Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies

Füller, Kathrin Jasmin - 2017

Persistent link: https://www.econbiz.de/10011809713

IT-enabled product innovation : customer motivation for participating in virtual idea communities

Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of product development : IJPD 20 (2015) 2, pp. 126-141

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The effectiveness of customer participation in new product development : a meta-analysis

Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011507442

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

The role of online brand community in new product development : case studies on digital product manufacturers in Korea

Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020

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Banking digitally to micro-business : exploring value co-creation strategy in new product development

Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...

Persistent link: https://www.econbiz.de/10012696128

A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425

-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to …

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Characteristics of lead users in different stages of the new product development process : a systematic review in the context of open innovation

Venesz, Béla; Dőry, Tibor; Raišiené, Agota Giedré - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-30

Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper …

Persistent link: https://www.econbiz.de/10012801908

Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development

Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120

Persistent link: https://www.econbiz.de/10012266245