The effectiveness of customer participation in new product development : a meta-analysis
Woojung Chang & Steven A. Taylor
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Chang, Woojung ; Taylor, Steven A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 1, p. 47-64
|
| Subject: | customer participation | new product development | new product development performance | knowledge management | meta-analysis | Produktentwicklung | New product development | Meta-Analyse | Meta-analysis | Wissensmanagement | Knowledge management | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507442