Marketing literature posits demographics as an important antecedent of consumer behavior. In the services sector, however, only a few empirical studies have so far been undertaken to assess the influence of demographic characteristics on customers' service quality perceptions. This is especially...

Purpose – This paper aims to measure outcome quality in banks in India and to make a comparative assessment of its influence on customer service quality perceptions. Though both functional quality (i.e. how service is delivered) and outcome quality (i.e. what is delivered) are important...

Purpose: This paper empirically investigates the effect of the coronavirus pandemic (COVID-19) on the Indian financial market and firm betas, perhaps the first paper to do so. The results will be helpful for investors tracking betas during future the coronavirus waves....