Does outcome quality matter? : an investigation in the context of banking services in an emerging market
Year of publication: |
2015
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Authors: | Jain, Sonali ; Jain, Sanjay K. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 5, p. 341-355
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Subject: | SERVQUAL | Service quality | Functional quality | Outcome quality | Service quality in Indian banks | Indien | India | Dienstleistungsqualität | Qualitätsmanagement | Quality management | Bank |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/JCM-10-2014-1169 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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