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Eye-tracking consumers' awareness of beef brands

Lombard, W. A.; Van Zyl, J. H.; Beelders, T. R. - In: Agrekon 59 (2020) 2, pp. 156-168

Persistent link: https://www.econbiz.de/10012256867

Why familiar brands are sometimes harder to remember

Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 621-638

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Recollection of the sea cruise : the role of cruise photos and other passengers on the ship

Kang, Juhee; Manthiou, Aikaterini; Kim, Insin; Hyun, … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1286-1308

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Effects of tourism experiences on tourists' subjective well-being through recollection and storytelling

Su, LuJun; Pan, Lin; Wen, Jun; Phau, Ian - In: Journal of vacation marketing 29 (2023) 4, pp. 479-497

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Why familiar brands are sometimes harder to remember

Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European Journal of Marketing 50 (2016) 3/4, pp. 621-638

Purpose This paper aims to show that strength-based theories of memory provide only a partial description of how consumers retrieve brands from memory. Dual-process theories of memory such as the Source of Activation Confusion (SAC) model provide a more robust explanation of brand retrieval by...

Persistent link: https://www.econbiz.de/10014724341

Modeling contextually elicited service quality expectations

Strombeck, Stephen; Shu, Shih-tung - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 160-183

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Should employees be "dooced" for a social media post? : the role of social media marketing governance

Parker, Janna M.; Marasi, Shelly; James, Kevin W.; … - In: Journal of business research : JBR 103 (2019), pp. 1-9

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Embodied interaction in customer experience : a phenomenological study of group fitness

Kuuru, Tiina-Kaisa; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1241-1266

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Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers

Järvi, Henna; Keränen, Joona; Ritala, Paavo; Vilko, Jyri - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13

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Social amplification : a mechanism in the spread of brand usage

East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25

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