Introduction et But de l’étude. – L’information nutritionnelle fait l’objet de nombreuses réflexions de la part des pouvoirs publics et de l’industrie agroalimentaire, via par exemple les travaux du Programme National Nutrition Santé, la réforme européenne sur l’étiquetage...

This article aims at synthesizing the body of research that deals with regulatory focus, a concept that has captured the attention of a growing number of marketing researchers in the last few years, particularly because of the new perspective it brings to motivation. After introducing Higgins's...

Purpose: This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism (status). Drawing on evolutionary altruism and identity-based motivation, the authors propose that a match...

Purpose: The purpose of this study is to address the following research questions: How do customer input and service provider (in this study, the terms firm and service provider are used interchangeably) input coproduce customer experience and response? Do different components of customer input...