Narrow search
Showing 1 - 10 of 22,537
Cover Image
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Cover Image
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Cover Image
Co-Creative Branding : zur Markenführung in der neuen Kommunikationsmatrix
Hannemann, Paula - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 49-71). 2009
Persistent link: https://www.econbiz.de/10003864118
Cover Image
Markenmodelle des Involvements : von der Mission zur Transmission
Sonnenburg, Stephan - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 73-86). 2009
Persistent link: https://www.econbiz.de/10003864119
Cover Image
Markeninvolvement durch Moral : das Fallbeispiel "Vaude"
Fitzner, Mirus - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 111-123). 2009
Persistent link: https://www.econbiz.de/10003864122
Cover Image
Markenführung : wer führt wen? ; die Medialisierung des Marketings und ihre Folgen für die Marketing- und die Unternehmenskommunikation
Tropp, Jörg - In: Das Diktat der Markenführung : 11 Thesen zur …, (pp. 167-194). 2009
Persistent link: https://www.econbiz.de/10003873043
Cover Image
The effect of win-back investment on lost consumers’ intention of reinitiating relationship
Huang, Jing; Xiong, Wei - In: Frontiers of business research in China : selected … 4 (2010) 3, pp. 485-497
Persistent link: https://www.econbiz.de/10008664561
Cover Image
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
Cover Image
Customer branding of commodity products : the customer-developed brand
Pennington, Julia R.; Ball, A. Dwayne - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 455-467
Persistent link: https://www.econbiz.de/10003858999
Cover Image
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604
Persistent link: https://www.econbiz.de/10008659260