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The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien; Cross, Samantha N. N.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
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Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.; Lin, Meng-Hsien; Childers, Terry L. - 2015
Persistent link: https://www.econbiz.de/10011657609
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One-click at a time : empowering mothers for their adolescent children's educational expenditures through social media usage
Vijayalakshmi, Akshaya; Lin, Meng-Hsien - In: International journal of consumer studies 47 (2023) 3, pp. 1112-1125
Persistent link: https://www.econbiz.de/10014250709
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Neuromarketing as a scale validation tool : understanding individual differences based on the style of processing scale in affective judgements
Lin, Meng-Hsien; Jones, William; Childers, Terry L. - In: Journal of consumer behaviour 23 (2024) 1, pp. 171-185
Persistent link: https://www.econbiz.de/10014468181