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Reflections on context in service research
Voss, Christopher A.; Perks, Helen; Sousa, Rui; Witell, Lars - In: Journal of service management 27 (2016) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011482107
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Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search
Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421
Persistent link: https://www.econbiz.de/10012003962
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The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne; Wünderlich, Nancy V.; Wangenheim, … - In: Management information systems : mis quarterly 39 (2015) 1, pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
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The great game of business : advancing knowledge on gamification in business contexts
Wünderlich, Nancy V.; Gustafsson, Anders; Hamari, Juho; … - In: Journal of business research : JBR 106 (2020), pp. 273-276
Persistent link: https://www.econbiz.de/10012158364
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Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
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"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers
Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246
Persistent link: https://www.econbiz.de/10011745302
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Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer
Schlangenotto, Darius - 2018
Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...
Persistent link: https://www.econbiz.de/10011871926
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Triadic relationships in the context of services for animal companions
Rötzmeier-Keuper, Julia; Hendricks, Jennifer; … - In: Journal of business research : JBR 85 (2018), pp. 295-303
Persistent link: https://www.econbiz.de/10011815549
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Perils of managing the service profit chain : the role of time lags and feedback loops
Evanschitzky, Heiner; Wangenheim, Florian von; … - In: Journal of retailing 88 (2012) 3, pp. 356-366
Persistent link: https://www.econbiz.de/10009622995
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Culture's impact on customer motivation to engage in professional service enactments
Schumann, Jan Hendrik; Wünderlich, Nancy V.; Zimmer, Marcus - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 141-165
Persistent link: https://www.econbiz.de/10009531968