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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys

Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386

Persistent link: https://www.econbiz.de/10012257627

Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421

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Triadic relationships in the context of services for animal companions

Rötzmeier-Keuper, Julia; Hendricks, Jennifer; … - In: Journal of business research : JBR 85 (2018), pp. 295-303

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The great game of business : advancing knowledge on gamification in business contexts

Wünderlich, Nancy V.; Gustafsson, Anders; Hamari, Juho; … - In: Journal of business research : JBR 106 (2020), pp. 273-276

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Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts

Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188

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"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers

Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246

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Methoden zum Design digitaler Plattformen,Geschäftsmodelle und Service-Ökosysteme

Robra-Bissantz, Susanne; Lattemann, Christoph; Laue, Ralf; … - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 4, pp. 1227-1257

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How everything-as-a-service enabled judo to become a billion-dollar bank without Owning IT

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Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization

Eggert, Curd-Georg; Winkler, Corinna; Volkmann, Anne; … - In: Industrial marketing management : the international … 105 (2022), pp. 404-421

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Acceptance of Remote Services : Perception, Adoption, and Continued Usage in Organizational Settings

Wünderlich, Nancy V. - 2010

Conceptual Framework: Remote Services in Context of Technology-Mediated Services -- Theoretical Framework for Remote Service Adoption and Continued Usage -- Methodological Superstructure and Empirical Setting -- Qualitative Exploratory Interview Study -- Hypotheses Development -- Quantitative...

Persistent link: https://www.econbiz.de/10014424971

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