Purpose – Given the well-documented outcomes of corporate social responsibility (CSR) activities, tobacco companies that exhibit CSR may be trusted and consumers may hold positive attitudes towards tobacco companies further contributing to and reinforcing smoking behaviours, which is a highly...

Purpose The Millennial generation accounts for 27 per cent of the world’s population. These numbers highlight the current and future impact of Millennials on world economies, and they are arguably the most powerful consumer group. Interestingly, Millennials are also the least religious...

Purpose: Internationalization has witnessed rapid growth of multinational enterprises (MNEs) in emerging markets, requiring reflection on how to operate within these markets. The purpose of this paper is to assist MNEs to adapt to these markets, and adopt corporate social responsibility (CSR)...