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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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To ask or not to ask : enhancing donations to nonprofits by soliciting opinions upfront, rather than donations
Pittarello, Andrea; Kogut, Tehila - In: Journal of business and psychology 37 (2022) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10013268247
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Do people intervene to make others behave prosocially?
Ackfeld, Viola; Ockenfels, Axel - In: Games and economic behavior 128 (2021), pp. 58-72
Persistent link: https://www.econbiz.de/10012669071
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Thoughts and prayers : do they crowd out charity donations?
Thunström, Linda - In: Journal of risk and uncertainty 60 (2020) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012228934
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Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Kwak, Dae Hee; Kwon, Youngbum - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 348-358
Persistent link: https://www.econbiz.de/10011570920
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Does nudging intentions translate into action? : why nudging pledges to charities does not result in increased donations
Gaudeul, Alexia; Kaczmarek, Magdalena C. - 2017
designed to evaluate not only the effectiveness of a default manipulation on decision making in a charity giving context, but …
Persistent link: https://www.econbiz.de/10011694731
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion
Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 774-790
Persistent link: https://www.econbiz.de/10012120628