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Brand management
12
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Otubanjo, Olutayo
41
Iyamabo, Jeremiah
7
Amujo, Olusanmi C.
5
Abimbola, Temi
3
Adeola, Ogechi
2
Amujo, Olusanmi
2
Cornelius, Nelarine
2
Dowling, Grahame R.
2
Epie, Chantal
2
Otubanjo, Tayo
2
Owolawi, Seyi
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The IUP journal of brand management : IJBRM
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
2
The journal of product & brand management
2
Africapitalism : rethinking the role of business in Africa
1
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1
Corporate social irresponsibility : a challenging concept
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ECONIS (ZBW)
39
OLC EcoSci
4
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21
Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
Saved in:
22
Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria
Amujo, Olusanmi C.
;
Laninhun, Beatrice Adeyinka
; …
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 263-293)
.
2012
Persistent link: https://www.econbiz.de/10009732409
Saved in:
23
Place, branding, and smart growth
Olomo, Oluwayemisi
;
Mokwenyei, Kehinde
;
Otubanjo, Olutayo
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 78-98)
.
2021
Persistent link: https://www.econbiz.de/10012546390
Saved in:
24
Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity Through this Lens
Otubanjo, Olutayo
-
2008
Persistent link: https://www.econbiz.de/10012722625
Saved in:
25
Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
;
Alleyne, Lloydon B.
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
Saved in:
26
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
27
Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo
- In:
The marketing review
11
(
2011
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009853204
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28
Corporate and organizational identity : two sides of the same coin
Dowling, Grahame R.
;
Otubanjo, Tayo
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009679338
Saved in:
29
Corporate and organizational identity : two sides of the same coin
Dowling, Grahame R.
;
Otubanjo, Tayo
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 171-182
Persistent link: https://www.econbiz.de/10010082241
Saved in:
30
A holistic corporate identity communications process
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
- In:
The marketing review
12
(
2012
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10010096295
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