Purpose: Drawing on food consumption research and human-animal studies, this paper aims to explore how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced understanding of how different semantic meaning categories of...

Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth - are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across...

Purpose – This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors. Design/methodology/approach – The study draws on literature on the fundamental importance of social needs for...