Showing 138,201 - 138,210 of 138,214
Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands versus private label brands (PLB) in urban China on the internet. Design/methodology/approach – In this paper, the research is designed to investigate the factors perception...
Persistent link: https://www.econbiz.de/10014908118
Purpose – The purpose of this paper is to identify the factors that may influence a consumer to pay a premium for a product or service communicating ethical information. Design/methodology/approach – A survey was administered to 77 subjects and a conceptual model of five specific...
Persistent link: https://www.econbiz.de/10015021900
Purpose – The purpose of this research is to advance understanding of the socially responsible apparel consumer by exploring apparel consumption behaviors perceived by consumers to be eco‐conscious. Design/methodology/approach – This study used a qualitative approach to collect and analyze...
Persistent link: https://www.econbiz.de/10015021951
Purpose – The objective of this research is to examine the perception of corporate social responsibility (CSR) held by consumers in India and America in order to draw out similarities and differences in conceptualization and response. Design/methodology/approach – This paper uses a...
Persistent link: https://www.econbiz.de/10015021969
Purpose – The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to develop a scale to measure this construct. Design/methodology/approach – Using corporate social responsibility scales and the existing literature, a pre‐test to establish an...
Persistent link: https://www.econbiz.de/10015022019
Purpose – To create a sustainable environment, the aim of this study is to explore and identify the components of environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental attitude components as moderators and investigates...
Persistent link: https://www.econbiz.de/10015022027
environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications …
Persistent link: https://www.econbiz.de/10015022235
effective in marketing the advantages of the fair trade. Fair trade organizations should consider targeting marketing strategies … has potentially important implications for fair trade organizations, as the paper discusses marketing strategies specific …
Persistent link: https://www.econbiz.de/10015022575
States mergers and acquisitions (M&A) activity produces notoriously mixed results but that some companies do very well using M&A to grow shareholder returns at a phenomenal rate. Records that M&A, long seen as the domain of finance and strategy, is becoming something to be managed across all...
Persistent link: https://www.econbiz.de/10015017971
Contends that a continuous process of value‐destruction lurks in many diversified corporates, causing the HQ to depress the performance of subsidiaries, invisibly and inevitably. Cites evidence from research to argue that many big US and UK companies are ripe for demerger. Sums up, that for...
Persistent link: https://www.econbiz.de/10015017972