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A conceptual framework that id...
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Brand management
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Gupta, Suraksha
95
Foroudi, Pantea
22
Melewar, T. C.
14
Melewar, T.C.
10
Ozdemir, Sena
9
Czinkota, Michael R.
8
Foroudi, Mohammad Mahdi
7
Wang, Yichuan
7
Bourlakis, Michael
4
Czinkota, Michael
4
Kanungo, Rama Prasad
4
Väätänen, Juha
4
Kitchen, Philip J.
3
Kumar, V.
3
Patel, Parth
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Rawal, Saurabh
3
Schoefer, Klaus
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Wright, Len Tiu
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Alamanos, Eleftherios
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Bang, Nguyen
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Bhattacharya, Saurabh
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Cao, Dongmei
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Cohen, Geraldine
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Dennis, Charles
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Eng, Teck-Yong
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Grant, Susan
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Gupta, Ashish
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Hayday, David
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Jin, Zhongqi
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Knight, Joseann
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Licsandru, Tana Cristina
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Malhotra, Naresh K.
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Mortazavi, Sina
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Mui, Helene
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Navare, Jyoti
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Prikshat, Verma
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Sharma, Kavita
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Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
11
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6
Technological forecasting & social change : an international journal
6
British Journal of Management
5
Qualitative Market Research: An International Journal
5
Qualitative market research : an international journal
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Building corporate identity, image and reputation in the digital era
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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ECONIS (ZBW)
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OLC EcoSci
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The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Foroudi, Pantea
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014536306
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92
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
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93
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
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Building resilience in global business during crisis : perspectives from emerging markets
Gupta, Suraksha
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ed.
);
Gupta, Ashish
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ed.
); …
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2024
Persistent link: https://www.econbiz.de/10014515439
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From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
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