This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...

A reliable and valid CRM (customer relationship management) index is developed in this paper. A standard methodology for scale development was followed; further to this the CRM index is developed through a case based method along with the customer and service provider weights. The findings clearly...

Effective and productive decisions are the mechanisms through which an organisation reduces the gap between actual and desired states, reaches new heights and indicates its present growth and success. As decision makers are constantly faced with complex, critical and challenging problems,...