On line services offer customers a splendid display of benefit such as enhanced control, ease of use and reduction transaction charges. In the last few years we have witnessed a substantial growth of Internet — based services, both from pure Internet businesses and from traditional companies...

This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in...