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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
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Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima; O'Cass, Aron; Sok, Phyra - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533