Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate...

Intro -- Intercultural Organizational Communication -- Acknowledgements -- Table of Contents -- Preface -- INTRODUCTION: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies - Consumer Products -- Images of Denmark in Japan -- The...