und deren wirtschaftliche Bedeutung, Sponsoring, die Nutzung von Merchandising-Artikeln sowie der Handel für … Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …

sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport … obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger … basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we …

small percentage of sport-related research is considered longitudinal in nature. One of the inherent challenges is that … durations of sport sponsorships. The authors conclude by demonstrating the implications of utilizing EHA approaches and … identifying several potential applications of EHA for future sport-related research, with the goal of encouraging further sport …