Loss aversion postulates that people prefer avoiding losses over acquiring gains of equal size. It is a central part of prospect theory and, according to Daniel Kahneman, "the most significant contribution of psychology to behavioral economics" (Kahneman, 2011, p. 300). It has powerful...

Behavioral Decision Analysis - Past, Present and Future -- Behavioral Decision Research: Descriptive and Prescriptive Perspectives -- Behavioral Biases in the Uncertainty Quantification Process -- Analyzing Decisions Under Uncertainty: Simple Tools Of the Heathens -- Should an Analyst Share...