Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Year of publication: |
2019
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Authors: | Chen, Steven |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 13/14, p. 1214-1240
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Subject: | arts and heritage marketing | cultural products | Internationalisation | Japan | market entry | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Kultursektor | Cultural sector | Globalisierung | Globalization | Kulturgüter | Cultural heritage | Markteintritt | Market entry | Kunst | Arts | Kulturökonomik | Cultural economics | Internationales Marketing | International marketing |
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