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Mobile carriers used to enforce service contracts on consumers. However, recently major mobile carriers have eliminated contracts. We investigate carriers' contract and marketing strategies. We identify Expectation-Reality Discrepancy (ERD) as a key determinant. A carrier's ERD is defined as...
Persistent link: https://www.econbiz.de/10014121576
Reward advertising is an emerging monetization mechanism for app developers in which consumers choose to view ads in exchange for apps’ premium content. We provide the first economic analysis of reward advertising by studying the implications of offering reward ads, either by itself, or in...
Persistent link: https://www.econbiz.de/10014110059
We present a new, robust, and e ective algorithm for the multiple-period newsvendor problem when there is little demand information available. In today's competitive market, demand volume and even distribution can change quickly. The algorithm needs only a rough estimate of the lower and upper...
Persistent link: https://www.econbiz.de/10014209132
We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a...
Persistent link: https://www.econbiz.de/10014209134
Blind boxes (also called mystery boxes, gift boxes, or opaque boxes) are relatively recent concepts by retailers such as Birchbox and Stichfix. The distinguishing feature of a blind box is that its content remains uncertain until the customer purchases the box and opens it. This paper examines a...
Persistent link: https://www.econbiz.de/10014087287
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In recent years, the performance-based approach to contracting for medical services has been gaining popu-larity across different healthcare delivery systems, both in the US (under the name of "Pay-for-Performance",or P4P), and abroad ("Payment-by-Results", or PbR, in the UK). One common element...
Persistent link: https://www.econbiz.de/10009354086
In the classic revenue management (RM) problem of selling a fixed quantity of perishable inventories to price-sensitive non-strategic consumers over a finite horizon, the optimal pricing decision at any time depends on two important factors: consumer valuation and bid price. The former is...
Persistent link: https://www.econbiz.de/10013064379
Car sharing is promoted as a prominent alternative to private cars, and is therefore seemed as a sustainable innovation for urban mobility. Many policy makers introduced various incentives to facilitate the development of car sharing services as a complement to other public policies to contain...
Persistent link: https://www.econbiz.de/10013217113