When does a retailer's advance selling capability benefit manufacturer, retailer, or both?
Year of publication: |
June 2016
|
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Authors: | Zhao, Xuying ; Pang, Zhan ; Stecke, Kathryn E. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 6, p. 1073-1087
|
Subject: | advance selling | decentralized supply chain | Lieferkette | Supply chain | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling |
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