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Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 4, pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
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Wie Netzwerke die nachhaltige Entwicklung einer Region und dadurch die Wettbewerbsfähigkeit als Tourismusdestination fördern : fünf Hypothesen am Beispiel des Kulturtourismus in ei...
Siller, Lukas; Matzler, Kurt - In: Kooperative Kernkompetenzen : Management von Netzwerken …, (pp. 205-234). 2011
Persistent link: https://www.econbiz.de/10008797554
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Innovation, Leadership, Wachstum und Profitabilität in KMU's
Matzler, Kurt; Schwarz, Erich J.; Kotzent, Ulrike; … - In: Entrepreneurial Leadership : Profilierung in Theorie …, (pp. 177-189). 2007
Persistent link: https://www.econbiz.de/10003598432
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Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.; Matzler, Kurt; Szykman, Lisa R. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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"Top-Unternehmen brechen mit den bewährten Erfolgsmustern"
Bailom, Franz; Matzler, Kurt; Tschemernjak, Dieter - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 2, pp. 72-81
Persistent link: https://www.econbiz.de/10003500148
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Customer delight and market segmentation : an application of the three-factor theory of customer satisfaction on life style groups
Füller, Johann; Matzler, Kurt - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 116-126
Persistent link: https://www.econbiz.de/10003569260
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Personality traits, affective commitment, documentation of knowledge, and knowledge sharing
Matzler, Kurt; Renzl, Birgit; Mooradian, Todd; Krogh, … - In: The international journal of human resource management 22 (2011) 2, pp. 296-310
Persistent link: https://www.econbiz.de/10008988370
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
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Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis)
Caber, Meltem; Albayrak, Tahir; Matzler, Kurt - In: Journal of vacation marketing : an international journal 18 (2012) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10009502400