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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Value opportunity webs : a new concept for anticipating potential marketplace breakthroughs
Fahey, Liam; Narayanan, V. K. - In: Strategy & leadership : a publication of Strategic … 36 (2008) 6, pp. 5-10
Persistent link: https://www.econbiz.de/10003789927
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One more challenge on the road to information driven marketing
Koschat, Martin A. - 2007
Persistent link: https://www.econbiz.de/10003849426
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Anbieter
Wölfel, Julia; Weiler, Tobias - 2008
Persistent link: https://www.econbiz.de/10003882664
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Nachfrager
Wölfel, Julia; Weiler, Tobias - 2008
Persistent link: https://www.econbiz.de/10003882667
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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Customer empowerment in tourism through consumer centric marketing (CCM)
Niininen, Outi; Buhalis, Dimitrios; March, Roger - In: Qualitative market research : an international journal 10 (2007) 3, pp. 265-281
Persistent link: https://www.econbiz.de/10003492523
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Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting
Feld, Karl G.; Stone, William K. - In: Market research best practice : 30 visions for the …, (pp. 195-212). 2007
Persistent link: https://www.econbiz.de/10003551617