Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative Market Research: An International Journal 13 (2010) 1, pp. 45-57
Purpose – The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond the simple description of experienced events to provide explanatory frameworks of...