Showing 167,221 - 167,230 of 173,233
decision-making. Innovation was fostered through the use of ICT for ST by leading to a better understanding of the tourism … to ST and further develops the work on tourism innovation theory.  …
Persistent link: https://www.econbiz.de/10014874359
. Research limitations/implications – Limitations of the study include the validity of patents as the sole measure of innovation …
Persistent link: https://www.econbiz.de/10014874889
Purpose – The purpose of this paper is to explore the changing perceptions of an iconic American product, namely Levi Jeans, in a rapidly developing country, namely Costa Rica, over a 20‐year period from 1988 to 2008. Design/methodology/approach – Changing perceptions were measured with...
Persistent link: https://www.econbiz.de/10014874915
Purpose – The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation … innovation strategies of Indian companies. It identifies innovation strategy in terms of dimensions used in prior literature such … product vs process innovation. It also identifies different organizational processes used by Indian market leaders to drive …
Persistent link: https://www.econbiz.de/10014874943
fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation … in “open global innovation” networks and are no more a purely national or “Jugaad” affair. Practical implications – Lead … markets are a critical consideration while setting up R&D/innovation labs. Our research gives multinational corporations (MNCs …
Persistent link: https://www.econbiz.de/10014874944
Purpose – The purpose of this viewpoint is to raise the issue of the development of marketing communication in and for emerging markets. Design/methodology/approach – This is a conceptual piece which is not supported by formal research. It is based on existing literature and the experience...
Persistent link: https://www.econbiz.de/10014874956
acceptance model and innovation resistance theory and a literature review on research related to usage intention of similar …
Persistent link: https://www.econbiz.de/10014874959
Purpose – The paper aims to address two key gaps in the literature of frugal innovation. First, it disambiguates frugal … systematically reviewed the extant literature on frugal innovation and related domains and categorized the existing understanding on … the domain into various typologies of frugal innovation. The authors then justified why certain key theoretical lenses are …
Persistent link: https://www.econbiz.de/10014875013
Purpose – The study aims to provide insights into the changing nature and dynamics of business model innovation in … observations that mentioned business model innovation in India in the financial press between 2001 and 2008. The study analyses … business model innovation trends across industries, firm types and newness of innovation. Findings – First, with time the …
Persistent link: https://www.econbiz.de/10014875116
The Cap Gemini Ernst & Young Center for Business Innovation (CBI) has conducted a series of studies on the role of …
Persistent link: https://www.econbiz.de/10014875232