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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices
Agarwal, Sumit (contributor);  … - 2008 - Rev.
We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
Persistent link: https://www.econbiz.de/10003774092
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa; Görtz, Dirk; Gilbert, David C. - In: Journal of marketing communications 22 (2016) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
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Kommunikationswirkungen von Direct Mail in Klassik-Dimensionen
Dahlhoff, Hans-Dieter; Szabo, Stefanie; Brethauer, Sarah - 2011
Persistent link: https://www.econbiz.de/10010192193
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Effects of directness in bad-news e-mails and voice mails
Jansen, Frank; Janssen, Daniel - In: Journal of business communication : JBC 50 (2013) 4, pp. 362-382
Persistent link: https://www.econbiz.de/10010195951
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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IDM Student Competion 2013 : English Wine Week
Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
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Mobile E-Mail-Marketing : Implikationen des zunehmenden Mobilabrufs von E-Mails für das traditionelle E-Mail-Marketing
Schwarz, Torsten - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 279-288). 2008
Persistent link: https://www.econbiz.de/10003753451
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Direktmarketing per E-Mail : wie können Unternehmen rechtlich einwandfrei vorgehen?
Zscherpe, Kerstin A. - In: Verbraucher und Recht : VuR ; Zeitschrift für … 23 (2008) 9, pp. 327-331
Persistent link: https://www.econbiz.de/10003756509