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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
A typology of interfirm relationships: the role of information technology and reciprocity
Tong, Pingsheng
;
Johnson, Jean L.
;
Umesh, U.N.
;
Lee, Ruby P.
- In:
The journal of business & industrial marketing
23
(
2008
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10007993408
Saved in:
2
A review of assessment of student learning programs at AACSB Schools : a Dean's perspective
Kelley, Craig A.
;
Tong, Pingsheng
;
Choi, Beom Joon
- In:
Journal of education for business
85
(
2010
)
5
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003989978
Saved in:
3
Introduction to the special issue on "innovation in and from emerging economies"
Lee, Ruby
;
Ozsomer, Aysegul
;
Zhou, Kevin Zheng
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 16-17
Persistent link: https://www.econbiz.de/10011411662
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4
Can knowledge transfer within MNCs hurt subsidiary performance? : the role of subsidiary entrepreneurial culture and capabilities
Li, Jingxun
;
Lee, Ruby
- In:
Journal of world business : JWB
50
(
2015
)
4
,
pp. 663-673
Persistent link: https://www.econbiz.de/10011392674
Saved in:
5
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
6
Managerial ties and knowledge transfer in business ecosystems : evidence from Korean subsidiaries in China
Li, Jingxun
;
Lee, Ruby
;
Zhang, Lian
- In:
Asian business & management
17
(
2018
)
3
,
pp. 183-207
Persistent link: https://www.econbiz.de/10011961474
Saved in:
7
Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.
;
Martin, Silvia L.
;
Lee, Ruby
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
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8
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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9
Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun
;
Lee, Ruby
;
Wan, Junbao
- In:
Industry and innovation
27
(
2020
)
9
,
pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103
Saved in:
10
Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby
;
Chen, Qimei
;
Hartmann, Nathaniel N.
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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