Hong, Ahreum (contributor); Yu, Eun (contributor); … - International Telecommunications Society - 2014
more attention from demand-pull phenomenon by the high switching cost versus bundling price for multiple play service in … of demand side. Farrell and Shapiro (1989) mention that once they are locked in, they can be a substantial source of … and Jung, 1990), the level of modification in consideration of customer demand (Bhardawaj et al., 1993), the experience of …
