Duopoly pricing strategy for information products with premium service : free product or bundling?
Zan Zhang, Guofang Nan, Minqiang Li, and Yong Tan
| Year of publication: |
2016
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|---|---|
| Authors: | Zhang, Zan ; Nan, Guofang ; Li, Minqiang ; Tan, Yong |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 1, p. 260-295
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| Subject: | free core product | freemium | information products | network effects | premium service | pricing | product bundling | Theorie | Theory | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Duopol | Duopoly | Preisdifferenzierung | Price discrimination | Monopol | Monopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2016.1172457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560756