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Making a difference through marketing : a quest for diverse perspectives
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Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Improving innovation process performance and service quality in innovation networks
Plewa, Carolin
;
Rampersad, Giselle
;
Troshani, Indrit
; …
- In:
Making a difference through marketing : a quest for …
,
(pp. 267-282)
.
2016
Persistent link: https://www.econbiz.de/10011531430
Saved in:
3
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
4
What drives and inhibits university-business cooperation in Europe? : a comprehensive assessement
Galán-Muros, Victoria
;
Plewa, Carolin
- In:
R & D management
46
(
2016
)
2
,
pp. 369-382
Persistent link: https://www.econbiz.de/10011488601
Saved in:
5
Reputation in higher education : a fuzzy set analysis of resource configurations
Plewa, Carolin
;
Ho, Joanne
;
Conduit, Jodie
;
Karpen, Ingo O.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3087-3095
Persistent link: https://www.econbiz.de/10011507926
Saved in:
6
Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement
Kleinaltenkamp, Michael
;
Conduit, Jodie
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 69-78
Persistent link: https://www.econbiz.de/10013206389
Saved in:
7
Guest editorial: service marketing and the winds of change
Finsterwalder, Jörg
;
Plewa, Carolin
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10013190849
Saved in:
8
Composing markets : a framework of intentionality in market-shaping
Hawa, Joelle
;
Baker, Jonathan
;
Plewa, Carolin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 47-57
Persistent link: https://www.econbiz.de/10012417315
Saved in:
9
The dynamics of managing evolving university-industry linkages
Plewa, Carolin
;
Rampersad, Giselle
;
Ho, Joanne
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 127-148)
.
2019
Persistent link: https://www.econbiz.de/10012127127
Saved in:
10
The role of experience of academics in university engagement : looking at university-industry linkages
Korff, Nisha
;
Plewa, Carolin
;
Baaken, Thomas
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012127147
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