В статье рассматривается актуальная проблема внедрения принципов устойчивого развития в практику функционирования вузов. На основе теоретических подходов,...

In this article, we first provide evidence that Scandinavian contributions to stakeholder theory over the past 50 years play a much larger role in its development than is presently acknowledged. These contributions include the first publication and description of the term “stakeholder”, the...

Internationalization and globalization marked in Europe in the early ’70s the development of controlling, in its role to complete the management and have influenced it to a great extent until present. In practice, controllers’ responsibilities range from the extreme of performing only...

While both the strategic management and the network literature recognize the importance of inter-firm relationships for explaining competitive advantage, the question why firms differ in their ability to benefit from these relationships is rarely addressed.This paper aims to begin to fill this...

The purpose of this study is to gather information about the use of ICTs among SMEs by firm size and industry sector and to determine the factors, which are related to the development created by the effective and efficient use of ICTs. In order to study the wide range of ICTs, they are separated...

Este trabajo se basa en analizar cómo las páginas web corporativas pueden ser una herramienta esencial para detectar tendencias por empresas o sectores, e incluso una fuente primaria de benchmarking. Gracias a esta técnica hemos podido averiguar los puntos clave en la dirección estratégica...

En el presente se propone como objetivo de investigación analizar los procesos de planificación y dirección estratégica que están emprendiendo las universidades públicas españolas, tanto en respuesta a retos o requisitos del entorno, como puede ser la adaptación al Espacio Europeo de...

Purpose – The purpose of this paper is to understand the role of public relations, conceptualized as a strategic management function, in foreign policy making, and implementation. This research study emphasizes the relational perspective and seeks to examine its applicability to the practice...

Purpose – The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises. Design/methodology/approach – Starting from a...

Purpose – This paper aims to assess other leaders’ perceptions of the importance and contribution of communication to organizational success and the abilities of their communication executives to contribute to strategic decision making. Design/methodology/approach – A quantitative approach...