Purpose – The purpose of this paper is two‐fold: first, to reflect on the subject discipline of Islamic marketing and connecting activities in the Journal of Islamic Marketing . And, second, to capture key discussions and experiences, with the aim of refining definitions and approaches; in...

Purpose – Muslims living in multi-religious societies are considered more conscious about the permissibility ( Halal ) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we...

Purpose – In a constantly changing and increasingly globalised world, religions still play a significant role in influencing social and consumer behavior. The purpose of this paper is to develop a conceptual model that explores the link between religious beliefs and consumers ' boycotts...

Purpose – The purpose of this paper is first, as a sort of “health check”, to examine the research approaches, aims and sentiments of academics in the field – based upon their output. Second, to raise key questions with the aim of elevating scholarship within Islamic marketing and its...

Purpose – The purpose of this paper is to document a reflective commentary on observations concerning the phenomenon of researching and practicing Islamic marketing, in the absence of dedicated formal courses and instruction. Design/methodology/approach – Grounded theory phenomenological...

Purpose – In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to gain a better understanding of youth materialism in...

Purpose – The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors'...

Purpose – The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas....

Purpose – The purpose of this study is to explore the relationship between brand trust and consumer doubts towards new products in the Egyptian mobile phone market. The study controls for the effects of age differences and risk aversion. Design/methodology/approach – The study applies a...

Purpose – The purpose of this paper is to develop, test and argue in support of the parsimonious, yet explanatory, collectivistic religion affiliated trust model in e‐commerce. Design/methodology/approach – This article develops an integrated model by using consumer religio‐centrism and...