The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform...

A tanulmány célja az innováció-terjedés marketingvonzatú irodalmának bemutatása, valamint betekintés az exploratív tartalomelemzés módszerével az informális, kollektív intelligenciát generáló on-line felületek, nevesül a blogok és fórumok kutathatóságába. Az...

The article investigates the division between member states of the European Union considering the aspect of their level of information and communication technology (ICT) development focusing on e-learning. With the help of discriminant analysis the countries are categorized into groups based on...

Albeit Hungary is in the first third of the world in the field of transparency and accountability, its position is quite weak in the European Union as well as among the world’s most developed countries at all. In this paper, four reasons of this weakness are observed: existence of digital...

This special issue of Budapest Management Review is guest-edited in collaboration with the Working Group on “Audience interactivity and participation” of the COST A ction I S0906 “Transforming Audiences, Transforming Societies”. COST is an intergovernmental framework for European...

Social networks play a fundamental role in the diffusion of innovation through peers’ influence on adoption. Thus, network position including a wide range of network centrality measures has been used to describe individuals’ affinity to adopt an innovation and their ability to propagate...

EU mobile telco industry faces to lacking economies of scale, asset utilization and efficiency that widen the investment GAP to reach EU Digital Decade 2030 target for full mobile broadband internet coverage. Operators request market consolidation (merger & acquisition) or at least market...