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How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.; Scott, Jane; Uncles, Mark D. - In: Australasian marketing journal 18 (2010) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
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Starbucks
Bussing, Marie A. - 2022 - Second edition
Leadership -- Coffee Competition -- Coping with Controversy -- Starbucks and Schultz: Planning for the Future. … franchises of any kind, with over $10 billion in sales in 2021. Includes a glossary of coffee-related terms, offers a number of …
Persistent link: https://www.econbiz.de/10012498284
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The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
Marques, Joan; Camillo, Angelo A.; Holt, Svetlana - In: Handbook of research on business ethics and corporate …, (pp. 302-312). 2015
Persistent link: https://www.econbiz.de/10011584009
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Starbucks China : the world's priciest cup of coffee
Chen, Peilu - In: Ethics in marketing : international cases and perspectives, (pp. 92-95). 2017
Persistent link: https://www.econbiz.de/10011609692
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Das Starbucks-Geheimnis : wie aus Kaffee Gold wird
Michelli, Joseph; Michelli, Joseph A. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003597475
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Jolly Dogs and McSpaghetti : anthropological reflections on global/local fast-food competition in the Philippines
Matejowsky, Ty - In: Journal of Asia Pacific business 9 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003794547
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Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
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Building a sustainable supply chain : Starbucks' coffee and farm equity program
Lee, Hau L. (contributor) - In: Building supply chain excellence in emerging economies, (pp. 391-405). 2007
Persistent link: https://www.econbiz.de/10003413787
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Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles
Lin, En-ying - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 119-128
Persistent link: https://www.econbiz.de/10009545342
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The coffee shop and customer experience : a study of the US market
De Luca, Patrizia; Pegan, Giovanna - In: Handbook of research on retailer-consumer relationship …, (pp. 173-196). 2014
Persistent link: https://www.econbiz.de/10010379307