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Der Wert der Marke : eine finanztheoretische Sichtweise
Krüger, Guido - 2012
Persistent link: https://www.econbiz.de/10009546108
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Corporate culture : the interview evidence
Graham, John R.; Grennan, Jillian A.; Harvey, Campbell R.; … - In: Journal of applied corporate finance : JACF 34 (2022) 4, pp. 22-41
Persistent link: https://www.econbiz.de/10014279969
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A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville; Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
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Intangible assets as a source of competitiveness in the post-crisis economy : the role of brands
Dobre, Ana Maria - In: Theoretical and applied economics : GAER review 20 (2013) 12, pp. 127-138
Persistent link: https://www.econbiz.de/10010233919
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Brand reallocation and market concentration
Pearce, Jeremy; Wu, Liangjie - 2024
We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a … study the matching process between transferable brand capital and core productivity, which can be inefficient with … significant welfare implications. We link USPTO trademark data with Nielsen sales data to study the prevalence of brand …
Persistent link: https://www.econbiz.de/10015062505
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VIM model for appraising the trademark of an unlisted company according to IFRS 13
Čižinská, Romana; Krabec, Tomáš - In: Journal of accounting and auditing : research & … (2014), pp. 1-17
Persistent link: https://www.econbiz.de/10011594061
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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From Olson to Veblen: The Stagflationary Rise of Distributional Coalitions
Nitzan, Jonathan - 1992
This essay deals with the relationship between stagflation and the process of restructuring. The literature dealing with the interaction of stagnation and inflation is invariably based on some explicit or implicit assumptions about economic structure, but there are very few writings which...
Persistent link: https://www.econbiz.de/10011647601
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The relationship between proactive management of core competencies and business performance
Garcia-Zambrano, Lidia; Rodríguez Castellanos, Arturo; … - In: Journal of information & knowledge management : JIKM 12 (2013) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10009771779
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Innovation or impediment? : on morality and development
Fourie, Willem - In: Inclusive innovation for sustainable development : …, (pp. 175-193). 2016
Persistent link: https://www.econbiz.de/10011545093