VIM model for appraising the trademark of an unlisted company according to IFRS 13
Year of publication: |
2014
|
---|---|
Authors: | Čižinská, Romana ; Krabec, Tomáš |
Published in: |
Journal of accounting and auditing : research & practice ; JAARP. - Norristown, Pa. : IBIMA Publ., ISSN 2165-9532, ZDB-ID 2648289-7. - 2014, p. 1-17
|
Subject: | Brand value | brand valuation | intangible assets | IFRS | Markenartikel | Brand | Immaterielle Werte | Intangible assets | Bilanzielle Bewertung | Accounting valuation | Markenführung | Brand management | Markenimage | Brand image |
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